“Brilliantly simple and wonderfully engaging” – Sunday Times
What can magic tell you about yourself and your daily lives? If you subtly change the subject during an uncomfy conversation, did you know you’re using attentional ‘misdirection’, a core practice of magic?
If you’ve ever bought a costly item you’d sworn never to buy, you were probably oblivious to the fact that the salesperson was, like an accomplished magician, a master at creating the ‘illusion of choice’.
Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all across the world to explain how the magician’s art sheds light on consciousness, memory, attention, and belief. As the creators of the new discipline of NeuroMagic, they combine cutting-edge scientific research with surprising insights into the tricks of the magic trade.
By considering how magic influences the processes in our brains, we can better understand how we work, in fields from law and education to marketing, health and psychology, for good and for ill.
“One of the best books I’ve read on how the brain actually works…And the back story, of two boffins trying to become magicians – and succeeding is great too.” – William Leith, Evening Standard
“Sleights of Mind is a terrific read, combining science, neurology, and magic – not an easy trick, but the authors have done a brilliant job of putting a mirror up to ourselves. I loved it.” – Joe Navarro, Author
Available online and in book stores
Received 4.5 stars out of 5 on Amazon.co.uk
